Erika Falconeri

Erika Falconeri has joined Mr. Butani at SuDa as its Principal focused on design, marketing, and social media. After having worked for 12 years in high fashion, based in Milan and Paris, she moved to NYC in 2001 to start her own fashion business. She was the founder and owner of Ananda Design a high-end brand of fashion accessories. As the design and marketing Director she grew the business to a distribution of over 500 luxury boutiques in North America, Asia, and Europe. In 2019 she created and launched a new line of Handbags online. Outskirtsnyc.com, a modern concept of bringing fashion and art together, with a complete focus on sustainability, and low carbon footprint, making and producing everything locally in NY. Erika Falconer's ongoing social giveback was a program launched by "Eleni's Pop of Color" where she designed and produced a wrap every year for cancer patients receiving chemo at Sloan Kettering. To date more than 30,000 have been given away.